Yukio Yamai had lived his entire life in Sanjo City, in the Chetsu region of Niigata Prefecture, which is also known locally as a hardware town. A range of mountains that rise up to an altitude of 1000m form a wall on the boundary between Niigata and Fukushima prefectures, and the rivers and streams born from the peaks and valleys, are the home of torrent fish, flow out to the East Japan Sea. This rich environment full of sea, mountains, and rivers naturally evokes a strong interest in the outdoors in the people who are born and raised there. It is this place that inspired Yukio, and to this day continues to inspire all of the products that come from Snow Peak.
Today we strive to create products that inspire people to enjoy the outdoors, we seek harmony between people and nature, and we look to manufacturer with such high quality standards that you may pass on your equipment to the next generation. This is where all of our designs are born." - Snow Peak